What You’ll Do
- Develop and execute integrated marketing campaigns (digital, content, events, partnerships) to drive pipeline growth.
- Own brand positioning and messaging to ensure consistency across all channels.
- Collaborate with Product and Sales teams to create compelling go-to-market collateral, case studies, and thought leadership content.
- Manage paid and organic digital channels to optimize reach and lead generation.
- Track and report on KPIs, analyzing campaign performance and adjusting strategy accordingly.
- Build relationships with fintech media, partners, and industry communities.
- Lead cross-functional initiatives such as product launches and event sponsorships.
What We’re Looking For
- 3+ years of experience leading marketing initiatives, preferably in B2B SaaS.
- Fintech industry experience is required — you understand the language, trends, and regulatory context.
- Strong background in demand generation, content creation, and brand marketing.
- Proficiency with marketing automation, CRM tools, and analytics platforms.
- Excellent communication skills and ability to distill complex concepts into simple, compelling narratives.
- A balance of creativity and data-driven decision-making.
Why Join Us
- Shape the marketing strategy for a high-growth fintech startup.
- Hybrid environment with a vibrant Brooklyn office.
- Direct collaboration with leadership and a seat at the table for major company initiatives.
- Competitive compensation, benefits, and growth opportunities.
- Opportunity to build and scale marketing function from the ground up.
